Professional-looking and well-lit product photos are the key to success in an online business. In a brick-and-mortar shop you can not only see, but also touch and smell products, examine them closely. But when shopping online, you can really rely only on two things – photos and reviews. As a result, people rarely buy from sellers whose product images are blurry and unsharp, and it’s pretty much impossible to see the product clearly.

A watermark is a logo, icon, symbol, or text that shows who the file belongs to or communicates some kind of information – for example, how to contact the owner of the document or what line of business they have. In most cases, PDF watermarks have a certain level of transparency to be unobtrusive. They never make the contents indecipherable, but at the same time they deter thieves from unauthorized copying.

The first and foremost purpose of watermarks is to keep your visual content safe and protected from possible thieves. But they can also greatly aid with promotion and raising brand awareness. If that’s your goal, it might be more effective to use your brand logo as a watermark. It’ll lead all the potential customers back to you and, at the same time, act as a subtle reminder of your brand to your already existing clientele. After all, the more often people see your logo, the quicker they will remember your brand in the time of need.

Whether you want to add an inspirational quote, important message or just a handful of words to your image, it’s a good idea to learn some basics of typography design. Because it’s not just about the message that your text sends, but also how it’s presented. If you do everything right, your text on image won’t just look nice and aesthetically-pleasing – it’ll grab people’s attention.

If you are thinking about designing your own logo using free online services, first, you’ll need to decide which fonts you’ll want to use. The choice of a font directly affects the way your logo – and therefore, your brand – is perceived. It is recommended to use no more than 2 different fonts: one for the company name and one for the slogan.