Category "Copyright"

AI Watermarking. How It Works and Why It Matters

AI Watermarking. How It Works and Why It Matters

In this day and age, it’s not particularly challenging or complicated to create synthetic content that looks realistic. We have lots of consumer-friendly AI tools to thank for that. But as a result, it’s getting increasingly difficult to determine whether we can or cannot trust what we see online. And that’s the problem that needs to be solved as soon as possible.